Over the past several years, there has been a revolutionary shift in the wholesale wine distribution model. Winery direct brands have begun to turn the traditional winery>distributor>retail distribution model on its ear, and for good reason. Also referred to as “control brands”, they have enabled savvy consumers to get great wines at exceptional prices, all while maximizing the margins for both producers and retailers.
By applying Vertical’s strategic thinking and consumer-centric methodologies, we help our clients and partners drive consumer trial and sell-through in this emerging, profitable and highly-competitive category.
We’ll help you build brands that win on shelf.
Without having sound strategic reasoning for branding decisions, we’d just be flying in the dark. Instead, we’ll work with you to identify market opportunities on the shelves of specific retailers, decide on a target consumer profile, and craft a strategic platform that is built to deliver.
What’s in a name? Everything!
We’ll work with you do develop an ownable name for your control brand (unless you already have one) that speaks volumes to the retail customers you’re targeting.
We’re experts at crafting brands that stand out in the retail marketplace. We do this by strategically approaching every brand and problem from a consumer-centric point of view, and creating compelling, dynamic brand expressions that get your brand noticed on shelf.
If you have a great retail opportunity for a winery direct placement, but aren’t sure where to turn from a winemaking and sourcing standpoint, don’t sweat it! We have outstanding collaborative relationships with wineries that can produce world-class wines to meet nearly any price point and volume requirements. We’d be more than happy to guide you through the process step-by-step.
We’ve built successful winery direct brands for companies of all sizes.
Given our frequent work within this space, we know what retailers and their consumers are looking for.
Time is money, and we have proven ourselves to be able to deliver results within budgets of all sizes.