Who cares?

This is the ultimate measuring stick for any brand. Having a better understanding of your consumers’ decision making processes allows us to create brands that have meaningful differentiation from their competitors. With this insight in hand, we then apply thoughtful design, innovative thinking and just a pinch of drama.

The end result is something we like to refer to as The Mirror Effect: When a human being sees something of themselves in a brand, they connect on a deeper, more personal level.


The Toolkit


Having worked with a multitude of brands over the past 15 years, we’ve honed our skills working alongside some of the best and brightest minds in the industry.

Creative Strategy

Without having sound strategic reasoning for branding decisions, we’d just be flying in the dark. Instead, we’ll work with you to identify market opportunities, gather consumer insights, and craft a strategic platform that is built to deliver.

Brand Innovation

For years, we’ve lived and breathed branding. The result of this experience is an uncommon level of consumer insight, as well as a nose for opportunities for differentiation on a product level, a brand level, and a consumer-behavior level. There’s nothing better than putting this knowledge to use and hatching an idea in partnership with experts in their own fields.

Award-Winning Design

We’re experts at crafting brands that make big splashes in the marketplace. We do this by strategically approaching every brand and problem from a consumer-centric point of view, and creating brand expressions that get noticed on shelf.

Brand Activation

Getting your brand ready for market is only half the battle. How it gets to market can make or break its success. From sales collateral and merchandising to social media strategies and targeted campaigns, we’ve delivered the goods in launching (and relaunching) brands of all sizes and budgets. Together, we can make sure your audience hears you loud and clear.

Why work with us?


Listening

We believe that solving problems starts with understanding the perspective of our clients.

Collaboration

No design prima donnas here. We love the fact that sometimes the best ideas aren’t our own.

Expertise

This isn’t our first rodeo, and our clients benefit from our multi-category experience.

Execution

When it comes down to it, we deliver results for our clients and partners.


Leadership


Vertical is a Sonoma County based creative firm led by Creative Director Bill Kerr. Working alongside some of the best and brightest minds of the CPG industry for the past 15 years in San Francisco and the North Bay, he has honed strategic design processes that deliver results.

By applying a strategic consumer-centric approach to premium brands, we create meaningful differentiation within competitive sets and help our clients achieve new heights both financially and culturally.

Past CPG clients include:

HP, Motorola, Nestle, Purina, Bel Brands, Nyko, Avery Dennison, Otis Spunkmeyer, Freybe, Infusion Brands, Plum Organics, Mommy’s Bliss, Discovery Foods, Clorox, Duraflame, Levi’s, Pizza Hut & GlaxoSmithKline.

Premium Beverage Clients include:

Lynmar Estate, Rally Point Wines, Ammunition Wines, Cline Family Cellars, Folio Fine Wine Partners, Terra de Promissio, Highway 12 Vineyards & Winery, Quivira, E. & J. Gallo Winery, Rally Point Wines, AWDirect & Price Family Vineyards